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ABANTE, POSIBLE! Toyota Motor Philippines Welcomes Bida Ambassador Co

Actor teams up with Toyota for the return of a Filipino Favo

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TOYOTA Newsroom

Toyota Motor Philippines Welcomes Bida Ambassador Coco Martin for the Next Generation Toyota Tamaraw

Actor teams up with Toyota for the return of a Filipino Favorite

 


(L to R): TMP Senior Vice President Masahiro Haoka, Bida Ambassador Coco Martin, TMP President Masando Hashimoto,
and TMP First Vice President for Vehicle Sales Operations Danny Cruz
  
  

December 8, 2024 – Mobility company, Toyota Motor Philippines (TMP) is thrilled to announce that the multi-awarded actor, director, and Pinoy Icon Coco Martin has officially joined the Toyota family as the Brand Ambassador for the highly anticipated Next Generation Toyota Tamaraw.

The Toyota Tamaraw has long been a symbol of reliability, durability, and adaptability in Filipino households and businesses. With the launch of the Next Generation Toyota Tamaraw, TMP aims to modernize the iconic vehicle to meet the evolving needs of today’s market while staying true to its roots as a goods & people mover. Coco Martin’s partnership with Toyota marks a union of two icons, both beloved for their versatility and dependability.

Coco Martin, renowned for his lead roles in hit TV series and movies and as a director, embodies the same values that define the Toyota Tamaraw. Just like the Tamaraw, Coco has consistently proven his ability to adapt and excel, earning the

A Perfect Partnership


    

Coco Martin’s journey as an actor mirrors the qualities of the Toyota Tamaraw—a reliable, hardworking companion that grows and evolves with the needs of its users. As an actor, director, and pinoy icon, Coco embodies resilience, versatility, and a deep connection to the Filipino spirit, making him an ideal representative for this legendary vehicle.

“Proud na proud po ako na maging bahagi ng Toyota Motor Philippines family. Pinag-aralan po ng Toyota ang pangangailangan ng mga Pilipino. Subok sa tibay, subok sa kagwapuhan, at subok sa performance,” Coco Martin shared as he was introduced as the new Bida Ambassador. “Ngayong araw na ito, magsisimula tayong umahon nang sama-sama,” he added.
 

“Coco's journey with the Toyota Tamaraw is a reminder of what’s possible when passion meets purpose. We hope it inspires Filipino entrepreneurs to move forward toward excellence and fuel their dreams with creativity and innovation,” Shared Elvin Luciano, TMP Vice President for Marketing Services.

For the latest updates on Toyota products, services, events, and promos, follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on X, and join the ToyotaPH community on Viber.