For presenting the most creative, innovative and promising integrated marketing campaign for the Toyota Vios, College of Business Administration students from the University of the Philippines in Diliman bagged the grand prize at the inaugural Toyota Young Marketeers Challenge (TYMC). The team received a cash grant for their school, a technology package, and an all-expense paid trip to Japan for an immersion in the Toyota Way. Photo shows Toyota Motor Philippines officials led by President Satoru Suzuki (3rd from left) and the competition judges presenting the awards to the students and faculty advisor composing the UP team.
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As the Enhanced Community Quarantine transitions into the General Community Quarantine, Toyota Motor Philippines, together with its dealer network, has prepared new SOPs and comprehensive precautionary measures in accordance with DOH & WHO protocols to ensure the safety of all customers and employees.
Toyota plans to further expand in-house production to approximately 70,000 pieces per month (approximately 3,600 pieces per day).
Toyota Ambassador and Para-Athlete Ernie Gawilan inspires everyone to keep moving forward as he continues his preparations for the upcoming competitions.
Toyota Motor Philippines beefed up its efforts to stimulate the market through various customer service and value-added activities.