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Toyota expands rainforest 'greening' efforts | Toyota Motor

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Toyota expands rainforest 'greening' efforts

A total of 10,000 seedlings composed of native and fruit-bearing species were planted


TMP volunteers during the tree planting activity

Toyota Motor Philippines Corporation (TMP) recently held a tree-planting activity on its adopted 40-hectare National Greening Program (NGP) Plantation in Maragondon, Cavite. Thirty-two (32) volunteers from TMP, together with the Provincial Environment and Natural Resources Office (PENRO) – Cavite and local government unit (LGU) of Maragondon planted 10,000 seedlings composed of native and fruit-bearing species.

The tree-planting activity is part of the National Greening Program (NGP), TMP’s collaboration with the Department of Environment and Natural Resources (DENR) Region IV-A. Under the program, the target is to successfully plant 20,000 trees on the adopted area within 5 years. Implementation was started in 2021, wherein 5,000 seedlings were planted. To date, a total of 15,000 seedlings have been successfully planted.

Aside from tree-planting, TMP’s environmental undertakings also include mangrove and coastal clean-up activities, which are integrated in the All-Toyota Green Wave Project. This global initiative aims to plant trees worldwide, aligning with the Toyota Environmental Challenge (TEC) 2050 Challenge No. 6: Establishing a Future Society in Harmony with Nature. With this, Toyota aims to contribute to the achievement of the United Nations Sustainable Development Goal No. 15: Life on Land, which concentrates on the protection and restoration of terrestrial ecosystems such as tropical rainforests.

The primary means of livelihood for the Maragondon locals is farming, and through the plantation and propagation of fruit-bearing seedlings, TMP looks forward to not just restore and preserve the area, but to also be an instrument for their social and economic progress.