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Toyota Motor Philippines aims to conserve biodiversity in Sierra Madre

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Toyota Motor Philippines aims to conserve biodiversity in Sierra Madre and Verde Island Passage

As an initial phase of reforestation activities, TMP mobilized groups of volunteer Team Members to plant 10,000 trees and 5,000 mangroves in the month of September

Leading automotive and mobility company Toyota Motor Philippines Corporation (TMP) further expands its climate mitigation and biodiversity protection efforts with the adoption of an upland forest block in Siniloan, Laguna and mangrove forests in Calatagan, Batangas.

Under the National Greening Program or NGP, TMP will sign this month two separate agreements with the Department of Environment and Natural Resources (DENR) - Region IV-A CALABARZON to formalize the adoption of the planting sites. These projects’ commitment is to plant 41,000 trees and mangroves in a span of five years, aiming at 80% survival rate.

TMP president Atsuhiro Okamoto spearheads the mangrove-planting activity and the Company’s participation in the International Coastal Clean-up Day in Calatagan, Batangas.

As an initial phase of reforestation activities, TMP mobilized groups of volunteer Team Members to plant 10,000 trees and 5,000 mangroves in the two areas in the month of September. TMP also participated in the International Coastal Clean-up Day, turning over to the local authority 150 kilograms or 21 sacks of plastic wastes collected from the Calatagan coastline.



TMP Team Members together with the locals of Calatagan, Batangas participate in the planting of 5,000 mangroves and collection of plastic wastes.

“Toyota shares the responsibility in protecting the planet Earth and in fighting climate change in line with United Nations Sustainable Development Goals,” according to TMP president Atsuhiro Okamoto who spearheaded the simultaneous mangrove-planting and coast clean-up activities.

“Global Toyota implements the Toyota Environmental Challenge 2050 to achieve zero carbon dioxide (CO2) emissions and net positive environmental impact by year 2050.”

As a biodiversity conservation effort, TMP will plant native and fruit-bearing tree species in a 50-hectare area on the tail-end of Sierra Madre in Siniloan, Laguna. This area, according to University of the Philippines Los Baños, is the habitat of endemic flora and fauna such as the Philippine Hornbill, Gray's Monitor Lizard, Civet Cat, Cave Nectar Bat, and Wax Plant species. Moreover, the Sierra Madre hosts some of the country’s oldest forests and serves as a natural barrier against typhoons with its long mountain range on the east of Luzon.



TMP Team Members plant native and fruit-bearing tree species to reforest a portion of Sierra Madre in Siniloan, Laguna.

TMP also commits to plant 16,000 mangrove propagules in an eight-hectare area on the coast of Calatagan. This project extends TMP’s existing NGP planting site in Lian, Batangas where the Company has already planted 30,000 mangroves since 2018. These two coastal sites are both part of the Verde Island Passage which is considered as the center of the center of marine shorefish biodiversity in the world.

According to TMP environment manager Mark Anthony Marcelo, mangroves are a distinct part of Toyota’s climate change solution in the Philippines. “Mangroves have high capacity to absorb CO2 as they store up to 10 times more per hectare than terrestrial forests. Mangroves also serve as a barrier against storm surges and are crucial to marine life and livelihood of coastal communities,” Marcelo said.

TMP’s local tree-planting, mangrove-planting, coastal and river-side clean-up activities are part of the “All Toyota Green Wave Project,” a Global Toyota initiative which was started in 2015. This project connects the Toyota Network, including TMP Team Members, Dealers and Suppliers, to nature conservation activities while mitigating climate risks and supporting livelihoods of local communities in the long run.

In April 2022, TMP also adopted a 40-hectare NGP planting site in the rainforests of Maragondon, Cavite and initially planted 10,000 seedlings of native and fruit-bearing tree species.